Advisory firm Salient launches in Saudi Arabia

• Industry veterans behind company hail Kingdom’s ‘leading role on global stage’

LONDON: Newly formed communications advisory firm Salient has launched in Saudi Arabia.

The company was launched by industry veterans Andrew Bone and Sean Trainor. Salient specializes in corporate reputation and organizational culture management.

“Saudi Arabia is the most exciting market globally for communications professionals,” said Abdullah Al-Muzaini, co-founder and non-executive chairman.

“Salient is committed to building local capacity to enhance the reputation of leading organizations and increasing familiarity and favorability toward the Kingdom.”

Headquartered in Riyadh, Salient combines global expertise and local insights to build the reputations of organizations in the region.

The two veterans behind Salient said that the company will provide communication expertise to corporates operating across a wide range of industries, and will support organizations in the country as the Kingdom continues to implement its far-reaching Vision 2030 national transformation program.

“Guided by Vision 2030, the pace of change is accelerating every day as Saudi Arabia takes a leading role on the global stage,” Trainor said.

“The communication challenges and opportunities are unprecedented, and Salient is committed and well positioned to support the country in this dynamic marketplace.”

Bone said that Saudi Arabia’s Vision 2030 is an ambitious project “the likes of which has never been witnessed before worldwide.”

He added: “Collectively we have been working at the center of government in Saudi Arabia for more than a decade helping the nation to tell its compelling story.”

The company aims to support a new generation of Saudi industry leaders by blending global talent and local professionalism, the pair said.

“Our fresh, innovative approach to communication is the perfect learning environment for nurturing Saudi talent to become global communication consultants,” Salient general manager Osamah Alqusayer said.

“Blending the best of global talent with smart, inquisitive young Saudis is an attractive proposition for organizations looking for standout communications with impact.”