Trusted Advisors

We are a strategic communication advisory firm that recognises the impact of corporate communication is to earn reputation, build brands and find, keep and grow talent.  Our client-centric approach provide agile solutions to meet client needs through our unique value proposition:
1. Senior counsel and advisory: developing Saudi talent into world-class consultants by working alongside international experts and applying our robust methodology.
2. Intelligent buyers: procurement and supervision of 3rd parties work to ensure the  best services from the right partners at the right time, cost and quality.
3. Integrated communication:  Applying the virtuous cycle of brand, reputation and talent through a robst framework that drives efficiency and effectiveness.


We’re the strategic architects for organizations that want to stand out. We close the gap between what organisations do and what they say they do, helping them tp earn their reputation, build their brand and find, keep and grow their talent.


Earning reputation isn’t about creating spin; it’s about building trust. Building a brand isn’t about designing a logo; it’s about delivering a promise. Growing talent isn’t about training your staff; it’s about nurturing your culture.


In a dynamic world, reputation, brand, and talent aren’t functional silos; when interconnected they become a virtuous cycle. Earning a salient reputation means owning a salient brand forged from salient talent, fueled by performance, and turbocharged by effective communication.


Curiosity is what makes us savvy, garnering insights you can act on.
Judgment is what makes us canny, ensuring our strategies hit the bullseye.
Determination is what makes us gutsy, making sure communication leaves an impact

What we do

We create and execute communication strategies that deliver impact and influence using our tried and tested 8xMs integrated framework.


We ensure your communication strategy is focused on supporting mission-critical goals.


We find the intersect between your ambition and the interests of your audiences.


We create a narrative framework with a compelling story and a clear call to action.


We use the relevant channels to optimise reach and relevance to your target audiences.


We plan and prepare responses to mitigate escalation of reputational risks and issues.


We identify and create key moments to engage with your target audiences.


We analyse and evaluate the true impact of your communication activities.


We develop governance and processes for efficient and effective communications.

Our products

We have a portfolio of proprietary products which are easily deployed to tackle the salient issues facing your organisation.  


Saliency Index has been developed to provide a benchmark and dashboard to track the performance of your organisation’s reputation.

More information


A wide range of masterclasses in communications that helps build competence and confidence in your leaders and communication professionals.


Our cultural assessment provides actionable insights to improve your workplace culture and drive innovation, learning and growth.


We facilitate interactive workshops to help teams navigate your strategy and build the saliency of your brand from the inside out.


Our Issues and crisis training and proprietary app provide effective preparation, response and recovery protocols to reputational threats.


Media evaluation and intelligence reporting that helps you plan and prepare content that is relevant and engaging to your audiences.

Salient Advisory

Our VIP advisory services provide executive leaders and communication professionals with salient advice through mentoring, coaching, training and consultancy.

Helping you to innovate, learn and grow.

Our mentoring, coaching, training and consultancy services are tailored to your individual and organisational needs.

Our bespoke advisory services address the salient issues facing executive leaders and communication professionals: leading with impact, building team performance, enhancing corporate resilience and facilitating organisational change.


1:1 mentoring to share knowledge, skills and experience to help you develop and grow. 


1:1 coaching to provide guidance on your goals and help you reach your full potential.


Individual or team sessions to build professional communication capability.


Providing senior counsel on specific organisational risks, issues and opportunities.

Contact us

Our  leadership team

We are passionate about people. Our leadership philosophy creates a culture where our colleagues bring their best selves to work every day and strive to do salient work for our clients.

Sean Trainor
Chief Executive, co-Founder

“The Salient brand stands for high quality – a standout corporate brand, reputation and talent advisory firm, based in Riyadh.

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Abdullah AlMuzaini
Chairman, co-Founder

“Our shared vision fis to create a world-class communication consultancy iwith the best Saudi talent.”

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Osamah Alqusayer
Client Director

“Salient’s innovative approach provides the perfect learning environment for nurturing Saudi talent.”

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Walla Alotaibi
Innovation Director 

“”Our innovative approach is not just about meeting clients’ needs, but anticipating and exceeding their expectations.”

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Mohammed Alsalem
Communication Director

“Salient excels in cretaive insights and executable plans, developing strategies that drive significant impact.”

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Our experience

Our consultants have advised leading Saudi organisations including:

Are you savvy, canny and gutsy? 

We want to hear from you.

Salient will give you the perfect learning environment to master the art and craft of communication consultancy.

Your career path towards becoming a trusted advisor starts here.

If you think you have what it takes, then we’d like you to conduct an initial on-line assessment. By return, you will receive a confidential feedback report whether or not you have been shortlisted for a follow-up interview.

Thank you for your interest in Salient.