More than trusted advisors
At Salient Communication Group, we don’t just advise on strategic communication – we make it mission critical. Operating at the intersection of reputation, brand, and performance, we help organisations align their external perception with internal reality.
Our integrated approach to communication earns your corporate reputation and enhances your business performance. We call this Repuformance. Recognising the reality that when reputation exceeds performance, you invite risk and when performance outpaces reputation, you miss opportunities.
The key is an integrated approach for internal and external communication – the golden thread that ties it all together.
OUR PURPOSE | IMPACTFUL
We’re the strategic architects for organisations that want to stand out. We close the gap between what organisations do and what they say they do, helping them to earn their reputation and enhance their performance.
OUR PASSIONS | INSPIRED
Earning reputation isn’t about creating spin; it’s about building trust. Building a brand isn’t just about designing a logo; it’s about delivering a promise. Enhancing performance isn’t about training your staff; it’s about shaping your culture.
OUR POINT OF VIEW | INFORMED
In a dynamic world, reputation, brand, and culture aren’t functional silos. Earning a reputation requires building a salient brand fueled by operational performance, all turbocharged by strategic communication.
OUR PRINCIPLES | INTEGRITY
Intellectual curiosity keeps us savvy, garnering insights you can act on. Judgment keeps us canny, ensuring your strategies are pragmatic. Determination keeps us gutsy, making sure your communication creates impact.
What we do
We research, develop and execute communication strategies that deliver impact and influence using our tried and tested 8xMs integrated framework.
MANDATE
We ensure your communication strategy is focused on supporting mission-critical goals.
MARKET
We find the intersect between your ambition and the interests of your audiences.
MESSAGE
We create a narrative framework with a compelling story and a clear call to action.
MEDIA
We use the relevant channels to optimise reach and relevance to your target audiences.
MITIGATION
We plan and prepare responses to mitigate escalation of reputational risks and issues.
MOMENTS
We identify and create key moments to engage with your target audiences.
MEASUREMENT
We analyse and evaluate the true impact of your communication activities.
Our products
We have a portfolio of proprietary products which are easily deployed to tackle the salient issues facing your organisation.
REPUTATION TRACKER
Our proprietory Repuformance Index provides benchmarking and tracking of your organisation’s reputation aligned with performance.
FEARLESS CULTURE
Our cultural assessment provides actionable insights to drive innovation, learning and growth.
COMMUNICATION MAZE
Our interactive workshops help teams navigate your strategy by reinforcing communication skills that are mission critical.
RESILIENT REPUTATION
Our capability and capacity building ensures resilient response to threats and proactive positioning for opportunities
REPUTATION TRACKING
Repuformance Index
The word reputation comes from the Latin reputare – which means to reflect upon.
It’s not what you say about yourself – it’s what others reckon about you.
Your reputation is earned – what you do, not what you say you do .
It’s your licence to operate based on your character and capability.
Our Repuformance Index measures just that: the reflections that matter.
At its core, the Repuformance Index is a way to stop guessing and start reckoning.
Insightful. Actionable. Impactful. Or as we like to say: savvy, canny, gutsy.
The Repuformance Index tracks reputation against three performance pillars: Market, Message, Media.
Senior Counsel
We provide ad-hoc mentoring, coaching and consultancy tailored to your individual and organisational needs. Typically critical issues facing executive leaders and communication professionals: communicating with impact, enhancing performance, building resilience and facilitating change.
1:1 MENTORING
1:1 mentoring to share knowledge, skills and experience to help you develop and grow.
GET STARTED1:1 COACHING
1:1 coaching to provide guidance on your goals and help you reach your full potential.
GET STARTEDCONSULTANCY
Providing senior counsel on specific organisational risks, issues and opportunities.
GET STARTEDOur leadership team
We are passionate about people. Our leadership philosophy creates a culture where our colleagues bring their best selves to work every day and strive to do salient work for our clients.
Our Associate Network
Our depth of expertise and experience is enhanced through our global network of subject matter experts in the field of strategic communications.
Hewete Haileselassie
Media Coaching and
International Media Relations
Simon Ralph
Public Affairs and
Stakeholder Relations
Lorne Riley
Transport and
Tourism
Graham MacEwen
Energy and Industrial
Andrea Benton
Investor Relations and
Financial Comms
Mike Klein
Social Media and
Internal Communication
Stuart Snowden
Sports Marketing, Events and Sponsorship
Tom Conway-Gordon
Corporate Reputation
and Crisis Communication
Raneem Bou Khzam
Media Coaching
Simon Rutter
Employer Branding
and
Internal Communications
Ollie Ephgrave
Editorial, Speechwriting and
Media Relations
Masooma Kadhem
Culture, Media and Entertainment
Aruj Singla
Tech, Innovation and
Brand Experience
Saad Khan
Consumer Insights
and
Market Research
Andrew Durning
Media Production and Development
Our Delivery Partners
Supporting us deliver client projects on budget, on time and to the highest quality
Hawksbury is focused on creative investor and corporate communications and operates as a team of highly experienced design and strategic professionals based in the Gulf.
The investor communications experience is unmatched in the GCC, having built and led the financial reporting markets in the Middle East over the last decade.
Our core expertise is the design and production of Annual, Integrated and Sustainability reports. The team have produced over a hundred reports for many of the leading listed companies and sovereign wealth funds in the Middle East in the past ten years.
The Hawksbury team structure gives the flexibility to deploy the appropriate resources on a project-by-project basis providing clients with the most cost-effective solution while delivering to the highest quality.
The Writing Shop is a premier written communications consultancy specialising in creating compelling and meticulously crafted content for diverse industries across the EMEA region.
Its services include:
– Content Development
– Integrated English and Arabic
– Industry Coverage
The Writing Shop is recognised through its significant portfolio of annual and sustainability reports for its excellence in Arabic writing and Arabisation, offering expert services that ensure content resonates deeply with Arabic-speaking audiences.
Whether in English or Arabic, The Writing Shop develops its content through an intelligence-first approach that ensures that through facts, research, and evidence, it always inspires through its words.
All About Brands create, transform and grow brands that meaningfully connect with their audiences. Our brands are not just seen, but felt, experienced, and valued for life.
We deliver brands that are truly alive. Brands adapted to our changing times. Brands with a story to tell. Brands that live long in the mind.
Imagine a brand that doesn’t just speak, but sings, dances and dreams.
A brand that lives and breathes as we do – true to its nature, but never afraid to take risks.
A brand animated by the same stuff
as us. Attuned to the world and the people in it.
A brand so alive and kicking it demands to be looked at and never forgotten.
Welcome to the world of Living Brands.
Our experience
Our consultants have advised leading Saudi organisations including:
